ORGANIZING COMMITTEE

Costas ASSIMAKOPOULOS	Assoc. Professor, International Hellenic University, Greece
Antonia DELISTAVROU	Assist. Professor, International Hellenic University, Greece
Panagiotis GKOREZIS	Assist. Professor, Aristotle University of Thessaloniki, Greece
Leonidas HATZITHOMAS	Assist. Professor, University of Macedonia, Greece
Eugenia PAPAIOANNOU	Assist. Professor, International Hellenic University, Greece
Nicoletta Theofania SIAMAGKA	Assist. Professor, Aristotle University of Thessaloniki, Greece

ADVISORY SCIENTIFIC BOARD

Costas ASSIMAKOPOULOS	Assoc. Professor, International Hellenic University, Greece
George BALTAS	Professor, Athens University of Economics and Business, President of the Greek Marketing Academy, Greece
Yannis HAJIDIMITRIOU	Professor, University of Macedonia, Greece
Valentini KALARGYROU	Assoc. Professor, University of New Hampshire, USA
T C MELEWAR	Professor, Department of Marketing Branding & Tourism, Middlesex University, UK
Marianna SIGALA	Professor, University of Piraeus, Greece
Neil TOWERS	Professor, University of Gloucestershire, UK
Cleopatra VELOUTSOU	Professor, Adam Smith Business School, University of Glasgow, UK

SCIENTIFIC COMMITTEE MEMBERS

Stamatis AGGELOPOULOS	International Hellenic University, Greece
Maria Dolorez ALVAREZ	Bogazici University, Turkey
Zacharoula ANDREOPOULOU	Aristotle University of Thessaloniki, Greece
Alexandros APOSTOLAKIS	Hellenic Mediterranean University, Greece
Helena Maria Baptista ALVES	University of Beira Interior, Portugal
Hera ANTONOPOULOU	University of Patras, Greece
Ezendu ARIWA	Warwick University, UK
Pinelopi ATHANASOPOULOU	University of the Peloponnese, Greece
Spyros AVDIMIOTIS	International Hellenic University, Greece
Bill BAI	University of Nevada, USA
Dimitrios BELIAS	University of Thessaly, Greece
Alexander BREM	University of Stuttgart, Germany
Dimitrios BUHALIS	Bournemouth University, UK
Paul CHAO	Eastern Michigan University, USA
Kalliopi CHATZIPANAGIOTOU	University of Glasgow, UK
Giacomo Del CHIAPPA	University of Sassari, Italy
Evi DEKOULOU	Aristotle University of Thessaloniki, Greece
Antonia DELISTAVROU	International Hellenic University, Greece
Manuela EPURE	Spiru Haret University, Romania
Leticia ESTEVEZ	National University of Avellaneda, Argentina
Nathalie FABRY	Universite Paris-Est Marne-la-Vallee (UPEMLV), France
Carlos FLAVIAN	University of Zaragosa, Spain
Pantea FOROUDI	Middlesex University, UK
Anestis FOTIADIS	Zayed University, United Arab Emirates
Thomas FOTIADIS	Democritous University of Thrace, Greece
Apostolos GIOVANIS	University of West Attica, Greece
Nikolaos GIOVANIS	International Hellenic University, Greece
Spiros GOUNARIS	University of Strathclyde, UK
Leonidas HATZITHOMAS	University of Macedonia, Greece
Kristina HEINONEN	Hanken School of Economics, Finland
Nikos KAKKOS	University of Thessaly, Greece
Nikos KALOGERAS	Wageningen University, Netherlands
Irene KAMENIDOU	International Hellenic University, Greece
Tania KAPIKI	International Hellenic University, Greece
Panagiotis KASSIANIDIS	International Hellenic University, Greece
Androniki KATARACHIA	University of Western Macedonia, Greece
Hristo KATRANDJIEV	University of National and World Economy, Bulgaria
Lea PREVEL-KATSANIS	Concordia University, Canada
Androniki KAVOURA	University of West Attica, Greece
Oliver KAYAS	Manchester Metropolitan University, UK
Fotis KILLIPIRIS	International Hellenic University, Greece
Phil KLAUS	International University of Monaco, Monaco
Elena KOSTADINOVA	University of National and World Economy, Bulgaria
Maximiliano E. KORSTANJE	University of Palermo Argentina, Argentina
Iordanis KOTZAIVAZOGLOU	International Hellenic University, Greece
Markos KOURGIANTAKIS	Hellenic Mediterranean University, Greece
Georgios LAPPAS	University of Western Macedonia, Greece
Carol Y. LU	National United University, Taiwan
Spyros MAMALIS	International Hellenic University, Greece
Elisavet Argyro MANOLI	Loughborough University, UK
Katerina MELPHOU	University of Western Macedonia, Greece
Paraskevi MENTZELOU	International Hellenic University, Greece
Giannis MITROPOULOS	University of Patras, Greece
Naoum MYLONAS	Ionian University, Greece
Ioannis NANOS	International Hellenic University, Greece
Ourania NOTTA	International Hellenic University, Greece
Evelyn ODONKOR	American University of Paris, France
Marc OPRESNIK	Technische Hochschule Lübeck , Germany
Jacob OSTBERG	Stockholm University, Sweden
Angelos PANTOUVAKIS	University of Piraeus, Greece
Ioannis PAPADOPOULOS	University of Thessaly, Greece
Savvas PAPAGIANNIDIS	Newcastle University, UK
Eugenia PAPAIOANNOU	International Hellenic University, Greece
Andreas PAPATHEODOROU	University of the Aegean, Greece
Antony PATTERSON	University of Liverpool, UK
Andrea PAYARO	University of Padua, Italy
Maria PETRESCU	Nova Southeastern University, USA
Electra PITOSKA	University of Western Macedonia, Greece
Εlenica PJERO	University 'Ismail Qemali', Albania
Susie PRYOR	Creighton University, USA
Chatura RANAWEERA	Wilfrid Laurier University, Canada
Mukesh RANGA	Kanpur University, India
Philipp RAUSCHNABEL	Bundeswehr University Munich, Germany
Ilias SANTOURIDIS	University of Thessaly, Greece
Marina SHERESHEVA	Lomonosov Moscow State University, Russia
Nicoletta Theofania SIAMAGKA	Aristotle University of Thessaloniki, Greece
George SIOMKOS	Athens University of Economics and Business, Greece
Georgios STALIDIS	International Hellenic University, Greece
Constantinos J. STEFANOU	International Hellenic University, Greece
Marcus STEPHENSON	Sunway University, Malaysia
Emmanouil STIAKAKIS	University of Macedonia, Greece
Peter STOKES	University of Chester, UK
Kostas THEODORIDIS	Manchester Metropolitan University, UK
Irene TILIKIDOU	International Hellenic University, Greece
Harry TIMMERMANS	University of Technology Eindhoven, Netherlands
Ana TKALAC VERCIC	University of Zagreb, Croatia
Petros TOMARAS	University of West Attica, Greece
Amalia TRIANTAFILLIDOU	University of Western Macedonia, Greece
Marios TRIGKAS	University of Thessaly, Greece
Luiz TRIGO	University of Sao Paulo, Brazil
Panagiotis TRIVELLAS	Agricultural University of Athens, Greece
Athanasios TSADIRAS	Aristotle University of Thessaloniki, Greece
Aggelos TSAKLAGANOS	Aristotle University of Thessaloniki, Greece
George TSEKOUROPOULOS	International Hellenic University, Greece
Rodoula TSIOTSOU	University of Macedonia, Greece
Alexander TSIPOULANIDIS	Berlin School of Economics and Law, Germany
Marcos TSOGAS	University of Piraeus, Greece
George TSOURVAKAS	Aristotle University of Thessaloniki, Greece
Theofilos TZANIDIS	University of the West of Scotland, UK
Demetrios VAKRATSAS	McGill University, Canada
Alfonso VARGAS SANCHEZ	Huelva University, Spain
Christos VASILIADIS	University of Macedonia, Greece
Eric VIARDOT	EADA University, Spain
Maro VLACHOPOULOU	University of Macedonia, Greece
Aspasia VLAHVEI	University of Western Macedonia, Greece
Vasiliki VRANA	International Hellenic University, Greece
Maria VOUTSA	Cyprus University of Technology, Cyprus
Adam VRECHOPOULOS	Athens University of Economics and Business, Greece
Demetris VRONTIS	University of Nicosia, Cyprus
Eugenia WICKENS	Northern University of Malaysia, Malaysia
Sergey YABLONSKY	St. Petersburg State University, Russia
Prodromos YANNAS	University of West Attica, Greece
Fazli YILDIRIM	Okan University, Turkey
Anna ZARKADA	Cyprus Technological University, Cyprus
Giorgos ZOTOS	Aristotle University of Thessaloniki, Greece